LinkedIn Webinar for Construction Firms

Shelly Castorino, Director of Marketing & Business Development at Wouch, Maloney & Co., LLP, will lead a webinar for members of GBCA on March 26, 2025. The webinar, “Optimizing Online Visibility: Use LinkedIn to Attract Prospects and Employees,” will include best practices and strategies for highlighting construction projects, services, safety programs, and employees on LinkedIn. 

By using the right visuals, tags, and keywords, LinkedIn can be a valuable tool for General Contractors, subcontractors and anyone in the AEC industry to lead prospects and employees to your LinkedIn profile or company page.

This webinar is perfect for anyone looking to market their company, whether you’re a passive marketer or actively engaging with prospects and leads. The session will include a presentation, followed by a Q&A.

Don’t miss this chance to enhance your LinkedIn presence!

Presenter:

Shelly Castorino, Director of Marketing & Business Development, Wouch, Maloney & Co., LLP: For over 15 years, Shelly has created and executed targeted strategies to drive the personal brands of leadership teams in tech, private equity, accounting, and construction. Her experience includes communications, marketing, business development, and journalism. She has presented programs on LinkedIn and improving your digital footprint to business owners, C-Suite, emerging leaders, and new hires as well as students at Philadelphia colleges and universities including UPenn, Drexel, Holy Family and Jefferson. 

All individuals registering and attending this event, by virtue of their registration or attendance, agree to GBCA’s Code of Conduct, Image Release, and Registration and Event Cancellation policies posted HERE.

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